{"id":13579,"date":"2020-03-02T15:02:03","date_gmt":"2020-03-02T14:02:03","guid":{"rendered":"https:\/\/fabiom32.sg-host.com\/?page_id=13579"},"modified":"2023-04-21T01:46:15","modified_gmt":"2023-04-20T23:46:15","slug":"ethos","status":"publish","type":"page","link":"https:\/\/www.23stbeauty.com\/en\/ethos\/","title":{"rendered":"Ethos"},"content":{"rendered":"

[vc_row css=”.vc_custom_1569839130272{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][vc_column css=”.vc_custom_1569839138173{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][vc_column_text el_class=”headerFlipped”]Ethos[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1583179981730{margin-top: 25px !important;border-top-width: 5px !important;background-image: url(https:\/\/23stbeauty.com\/wp-content\/uploads\/2020\/03\/etica-1.jpg?id=13614) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”220px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569841682131{margin-top: 0px !important;}”][vc_column css=”.vc_custom_1569841637141{margin-top: 0px !important;margin-bottom: 25px !important;border-bottom-width: 2px !important;padding-top: 0px !important;padding-bottom: 10px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}”][vc_column_text]<\/p>\n

Transparent shopping experience for a Conscious<\/em> purchase<\/h4>\n

We have a responsibility to be as transparent as possible, especially towards our customers.
\nThat’s why 23 St Beauty guides you through a conscious and simple shopping experience. Our goal is to provide you with all the information you need to choose the best natural & sustainable beauty products<\/strong>\u00a0in just a few clicks.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”boxImmagine” css=”.vc_custom_1583193023033{background-image: url(https:\/\/23stbeauty.com\/wp-content\/uploads\/2020\/03\/ingredienti.jpg?id=13620) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1569884065704{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_column_text el_class=”greenBgAbout”]<\/p>\n

The INCI.<\/h2>\n

100% Clean Beauty.<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ css=”.vc_custom_1569885833225{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”textSmall” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12″][vc_column_text]23 St Beauty is a benchmark in the Clean Beauty<\/em> market<\/strong>.
\nAll products in our catalogue do not contain any controversial ingredients that may be harmful to the skin, body, and enviroment.
\nTo spread in a transparent way all the necessary information about the formulation of a cosmetic means to promote a more conscious and safe purchase<\/strong>.
\nAnalyzing INCI is the first step during the selection process of a new cosmetic.
\nEvery single ingredient is checked and then tested to ensure its efficacy.
\nDuring this phase, in addition to our experience, we also follow the guidelines published by Soil Association, Ecocert, NaTrue, USDA and other related regulatory bodies.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12″ css=”.vc_custom_1569885853032{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”textSmall”][vc_column_text]Here are some ingredients commonly found in cosmetics that you will NEVER<\/strong> find in our beauty products:<\/p>\n

\u274cMINERAL OILS
\n<\/strong>They are derived from petroleum, a non-renewable resource.
\n\u274cPRESERVATIVES
\n<\/strong>Such as parabens, formaldehyde\u2010releasers and antimicrobials.
\n\u274cPEG and PPG<\/strong>
\nPotentially harmful emulsifiers.
\n\u274cSLS e SLES<\/strong>
\nHarsh surfactants that can cause\u00a0skin irritation, redness, and damage to the skin barrier.
\n\u274cMEA\/TEA\/DEA<\/strong>
\nIngredients that belong to the group of ethanolamine compounds.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”boxImmagine” css=”.vc_custom_1583184813876{background-image: url(https:\/\/23stbeauty.com\/wp-content\/uploads\/2020\/03\/certificazioni-cosmetiche-1.jpg?id=13628) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1569884101815{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_column_text el_class=”greenBgAbout”]<\/p>\n

The Certifications.<\/h2>\n

Natural & Organic Beauty.<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ css=”.vc_custom_1569885881688{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”textSmall” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12″][vc_column_text]The certifications of natural and organic cosmetics<\/strong> are another filter that helps you choose a clean product.
\nA certification on a cosmetic product shows that the claims made on the labels are justified.
\n23 St Beauty has dedicated the “Certified Product<\/a>“<\/strong><\/em> filter to quickly identify those products that have been certified natural and\/or organic by a guaranteed certification body<\/strong>.
\nThese certifications confirm that the products have been verified as natural and\/or have been formulated with a percentage of organic ingredients.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12″ css=”.vc_custom_1569885913311{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”textSmall”][vc_column_text]The most authoritative certification bodies in the sector are, for example:<\/p>\n

\ud83c\udf31 Soil Association<\/strong><\/a> (UK)<\/em>
\n\ud83c\udf31 Ecocert<\/strong><\/a> (France)<\/em>
\n\ud83c\udf31 USDA<\/strong><\/a> (USA)<\/em>
\n\ud83c\udf31 ICEA<\/strong><\/a> (Italy)<\/em><\/p>\n

COSMOS<\/strong> is the internationally recognised standard which sets certification rules and requirements for organic and natural cosmetic products in Europe.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”boxImmagine” css=”.vc_custom_1583186055612{background-image: url(https:\/\/23stbeauty.com\/wp-content\/uploads\/2020\/03\/filtri.jpg?id=13633) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1569884044664{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_column_text el_class=”greenBgAbout”]<\/p>\n

Be-You-ty.<\/h2>\n

Beauty tailored to you.<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ css=”.vc_custom_1569885790426{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”textSmall” offset=”vc_col-lg-4 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12″][vc_column_text]We believe that each individual is unique and that a tailored approach<\/strong> is required to achieve flawless skin.
\nOur “EXTRA”<\/em><\/strong> filter is designed to meet everyone’s personal needs.
\nThe best way to\u00a0create a perfect regimen tailored specifically to your needs.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12″ css=”.vc_custom_1569885805465{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”textSmall”][vc_column_text]Here are some examples:<\/p>\n

\ud83e\udd30 PREGNANCY SAFE<\/strong><\/a>
\nA selection of safe products to use even during pregnancy.
\n\ud83c\udf3e GLUTEN FREE<\/strong><\/a>
\nFor those who need a gluten-free<\/em> skincare routine.
\n\ud83d\udc30 VEGAN<\/strong><\/a>
\nDiscover our wide selection of vegan products.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”boxImmagine” css=”.vc_custom_1583186377293{background-image: url(https:\/\/23stbeauty.com\/wp-content\/uploads\/2020\/03\/filtri_.jpg?id=13636) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column css=”.vc_custom_1569883394189{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_column_text el_class=”greenBgAbout”]<\/p>\n

The Filters.<\/h2>\n

Your needs.<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ css=”.vc_custom_1569885738925{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”textSmall” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12″][vc_column_text]The shopping experience has never been so simple and customizable!
\nYour perfect product, just a few clicks away.
\nSurf freely between the various product categories and consult our filters, to see only the products that meet your specific needs.
\nA tailor-made, error-free beauty routine![\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-12″ css=”.vc_custom_1569885759439{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”textSmall”][vc_column_text]- SKIN TYPES<\/strong>, select your skin type and view only the perfect cosmetics for you! Don’t know your skin type? Make our SKIN QUIZ<\/em><\/strong><\/a>
\n– SOLUTIONS<\/strong>, if your skin suffers from specific problems such as acne, enlarged pores or fine lines and wrinkles, we have the products just for you.
\n– FORMULATIONS<\/strong>, if you have a favorite formulation you can select it and see only the matching products.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1569839130272{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][vc_column css=”.vc_custom_1569839138173{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][vc_column_text el_class=”headerFlipped”]Ethos[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1583179981730{margin-top: 25px !important;border-top-width: 5px !important;background-image: url(https:\/\/23stbeauty.com\/wp-content\/uploads\/2020\/03\/etica-1.jpg?id=13614) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”220px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569841682131{margin-top: 0px !important;}”][vc_column css=”.vc_custom_1569841637141{margin-top: 0px !important;margin-bottom: 25px !important;border-bottom-width: 2px !important;padding-top: 0px !important;padding-bottom: 10px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}”][vc_column_text] Transparent shopping experience for a Conscious […]<\/p>\n","protected":false},"author":2,"featured_media":13908,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-shop.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-13579","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"\nOur Ethos • 100% Natural & Organic Beauty • 23 St Beauty<\/title>\n<meta name=\"description\" content=\"23 St Beauty guides you through a conscious and simple shopping experience. 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