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WA:IT

WA:IT is an invitation to slow down, breathe & discover the beauty of nature

WA:IT is a symbiosis of two cultures – Japanese and Italian, an embodiment of a duality of a beauty, where the perception might differ, but the appreciation and importance are the same. A sustainable, clean, botanical, holistic and luxury beauty brand – Made in Italy.

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OUR SELECTION

  • wait haru eau de parfum sample campioncino
    3,90
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    https://www.23stbeauty.com/en/product/haru-eau-de-parfum-wait-sample/
    WA:IT
    HARU Eau de Parfum SAMPLE

    Natural fragrance with delicate notes of neroli & jasmine

    2 ml 3,90
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  • wait haru eau de parfum
    150,00
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    https://www.23stbeauty.com/en/product/wait-haru-eau-de-parfum/
    WA:IT
    HARU Eau de Parfum

    Natural fragrance with delicate notes of neroli & jasmine

    100 ml / 3.4 fl oz 150,00
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  • OMNI+ Glowing Oil WAIT - 23 St Beauty
    75,00
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    https://www.23stbeauty.com/en/product/wait-omni-plus-glowing-oil-multi-purpose-natural-oil/
    WA:IT
    OMNI+ Glowing Oil

    A blend of precious cold-pressed Japanese oils

    30 ml / 1 fl oz 75,00
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  • wa-it The Ritual Travel Kit - Limited Edition
    69,00
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    https://www.23stbeauty.com/en/product/wa-it-the-ritual-travel-kit-limited-edition/
    WA:IT
    The Ritual Travel Kit – Limited Edition

    The essentials of the WA:IT range in handy 50 ml packs

    3 products + Pochette 69,00
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  • Natural Incenses TRAMONTO SUNSET wa-it
    45,00
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    https://www.23stbeauty.com/en/product/tramontosunset-evening-incense-wa-it/
    WA:IT
    TRAMONTO:SUNSET Evening Incense

    Traditional Japanese incense with an Italian heart

    60 stick 45,00
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  • ALBA:DAWN Morning Incense WA:IT
    45,00
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    https://www.23stbeauty.com/en/product/alba-dawn-morning-incense-wa-it/
    WA:IT
    ALBA:DAWN Morning Incense

    Traditional Japanese incense with an Italian heart

    60 stick 45,00
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  • OMNI Glowing Oil WA-IT
    95,00
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    https://www.23stbeauty.com/en/product/wa-it-omni-glowing-oil/
    WA:IT
    OMNI Glowing Oil

    A blend of precious cold-pressed Japanese oils

    125 ml / 4.23 fl oz 95,00
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  • Moisturizing Body Butter WAIT B-SOFFICE
    65,00
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    https://www.23stbeauty.com/en/product/wa-it-b-soffice-moisturizing-body-butter/
    WA:IT
    B-SOFFICE Moisturizing Body Butter

    Restore the skin to its former glory

    200 ml / 6.76 fl oz 65,00
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  • Cleansing Balm OFURO WA IT
    65,00
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    https://www.23stbeauty.com/en/product/wa-it-ofuro-cleansing-balm/
    WA:IT
    OFURO Cleansing Balm

    Gently purifies the skin of all impurities

    200 ml / 6.76 fl oz 65,00
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  • Body Scrub WA IT ANTE
    65,00
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    https://www.23stbeauty.com/en/product/wa-it-ante-body-scrub/
    WA:IT
    ANTE Body Scrub

    Anti-inflammatory & detox effect

    200 ml / 6.76 fl oz 65,00
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  • WA IT HITO Eau de Parfum Roll-On 10ml
    42,00
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    https://www.23stbeauty.com/en/product/wa-it-hito-eau-de-parfum-roll-on/
    WA:IT
    HITO Eau de Parfum Roll-On

    It helps to find peace & calm in times of stress and anxiety

    10 ml / 0.34 fl oz 42,00
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  • WA-IT HITO Eau de Parfum 100ml
    150,00
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    https://www.23stbeauty.com/en/product/wa-it-hito-eau-de-parfum/
    WA:IT
    HITO Eau de Parfum

    It helps to find peace & calm in times of stress and anxiety

    100 ml / 3.4 fl oz 150,00
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Who?

RAFFAELLA GRISA

WA:IT was created by Raffaella Grisa, an advocate of mindful clean beauty culture.
This organic beauty brand is a personal project that reflects her life philosophy and meanings found along traveling the world and encountering various cultures.
For many years Raffaella has travelled constantly from Italy to the Far East and from the country of the Rising Sun she has embraced uses, traditions and an holistic view of life. ​ The name WA: IT takes its origin from there: WA (the ancient name of Japan, but also harmony) to IT that is the prefix that identifies Italy.

What?

SUSTAINABLE BEAUTY

The brand is a magical combination of traditional Japanese medicine, aromatherapy, mindfulness, sustainability and the search for an holistic approach to beauty. Formulations are free from synthetics, gmo, toxins, parabens, petro-chemicals, sulphates, artificial fragrances. The choice of the suppliers of raw materials has been executed through a fair trade approach, in order to guarantee both – environmental and socio-economic sustainability.

Why?

THE DUALITY OF BEAUTY

WA:IT is a symbiosis of two cultures – Japanese and Italian.
From the Italian side, beauty is about life and warmth. It blooms and flourishes like all living in the summer. Japan, on the other hand, represents the transience of things. Just as in nature, seasons change, something is wakened, and something falls asleep.
WA:IT is an invitation to wait and go on another cycle while wandering along with the world that goes on and absorbing all the natural beauty.

Where?

ITALIAN SOUL

WA:IT is an Italian brand, made in Italy.

Official Website • waitbotanicamente.com
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